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Chris Arrowsmith is an accomplished design professional with extensive experience in UX/UI design and illustration. Currently serving as Head of Design at Velstar, a Shopify Plus Partner Agency since June 2018, Chris leads a small team in creating custom e-commerce websites, employing user research, competitor audits, and best practices in user experience. Prior to this role, Chris worked at CPL Online from January 2015 to June 2018 as a UX & UI/Graphic Designer/Illustrator, developing bespoke e-learning courses for various high-profile clients. Earlier experience includes a position as a Junior Designer at Usborne Publishing. Chris holds a Bachelor of Arts degree in Illustration from the University of Central Lancashire, obtained in 2010.