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Brian Lassiter is a seasoned marketing professional with extensive experience in commercial marketing and integrated marketing campaigns. Currently serving as the Manager of Commercial Marketing at Velsera, Brian has successfully led cross-functional teams and optimized digital marketing efforts. Previous roles at Seven Bridges Genomics, Red Clay Consulting, Trilliant, and JAGGAER demonstrate a consistent ability to develop innovative marketing strategies and enhance brand visibility across diverse platforms. Brian holds a Bachelor of Science in Business Administration and Management with a focus on Marketing and a Bachelor of Science in Sport Management from North Carolina State University.