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Ludvig Andén has held a variety of roles in the business world since 2004. Ludvig began their career as the Founder/CEO of Jobbaextra.se, a website for part-time employments in Sweden. In 2006, they took on the role of Office Manager at Premium Group AB, a call center focusing on the banking/finance sector. Ludvig then became the Founder/CEO of Andén & Gullstrand AB, where they were responsible for delivering high-quality inbound and outbound call center services targeting B2B and B2C customers. In 2011, they joined Tele2 as an Online Sales Manager (Comviq), responsible for optimizing sales and marketing budgets, partnerships and defining the e-com development roadmap. Ludvig then moved into the role of Executive Trainee, followed by Manager Online and Business Owner at Tele2 Nederland in 2014. In 2015, they became Global Head of Online and Program Manager Online at Tele2, and VP Sales & Partners and CMO at Velory. Finally, in 2018, they were appointed Chairman of the Board at Insurello.

Ludvig Andén attended Uppsala University from 2006 to 2011, where they obtained a Master's degree in Business Administration and Management, General.