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José Ignacio Vacas Ruiz has extensive experience in trade marketing and sales within the travel and tourism industry. Currently serving as a Trade Marketing Specialist at Velilla Group since June 2021, José Ignacio previously held key positions at Viajes El Corte Inglés, where responsibilities included managing online campaigns and content creation for the Distance Sales Division focused on cruises and theme parks. Other roles included marketing executive, travel agent at Canon España S.A., and experience in vision care marketing at Bausch + Lomb Iberia. Educational qualifications encompass a Master's degree in New Technologies Applied to Travel Agency Management from Universidad Nebrija and a Bachelor's degree in Business Administration from Universidad Rey Juan Carlos, complemented by technical training in commercial management and digital marketing.