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Zulfa Ashida Zulkifli has significant work experience in various leadership roles in the field of human resources. Zulfa Ashida is currently serving as the Vice President of Human Resources at Velesto Energy Berhad since February 2023. Previously, they worked as the Chief People Officer at UEM Sunrise Berhad from March 2018 to November 2021. Zulfa Ashida also held the position of Group Human Resources Director at Bursa Malaysia from April 2016 to December 2017. Furthermore, Zulfa worked at AirAsia as the Group Head of the People Department from September 2014 to October 2015. Prior to that, they had a long tenure at Shell, where they served in various HR roles, including Change Manager, Manager of Process Excellence - Remuneration and Benefits, Talent Resource Coordinator, and Regional HR Manager - Asia Pacific. Zulfa also gained valuable experience at BP, where they served as an Organizational and Individual Learning Consultant, HR Manager, and Manager of HR Planning and Development. Their career started at Shell, where they worked as an Adviser for Resourcing and Development and a Policy Development/Studies Officer. Overall, Zulfa Ashida Zulkifli has extensive experience in HR management, talent development, change management, and strategic consulting.

Zulfa Ashida Zulkifli's education history includes pursuing an MSc. degree in Organizational Behaviour from Birkbeck, University of London. Zulfa also holds a BBA (Hons) degree in Finance from Universiti Utara Malaysia. Additionally, Zulfa has obtained a Doctor of Management degree in Organizational Leadership from the University of Phoenix. Zulfa has also earned a certification as a C.H.I.E.F Happiness Officer - Living our Values from LinkedIn in May 2020.