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Patrick Parriche is a seasoned professional with extensive experience in marketing, consultancy, and business development. As the Founder and Senior Consultant at COCH.studio since December 2018, Patrick is dedicated to transforming work environments through innovative consultancy practices. In addition, Patrick serves as a Collaboration Partner at Veldhoen + Company, specializing in Activity Based Working, and has contributed to over 300 workplace transformation projects globally. Previously, Patrick held several leadership positions at Sodexo from February 2001 to February 2018, including Global VP of Marketing for the Corporate Segment, where responsibilities included strategy development across multiple geographies. Additional roles at Sodexo encompassed marketing leadership in Greater China and business development. Earlier career experiences include serving as Managing Director at E-FORME and Marketing Director for Central and Eastern Europe at SOPEXA, following a foundational role at Takeda Pharmaceuticals. Patrick holds an MBA from ISG Institut Supérieur de Gestion and received education at Saint Louis de Gonzague-Franklin.