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Dana Ichim has extensive work experience in marketing and brand management. Dana started their career at Procter & Gamble Balkans in 1995 and worked in the CMO Department until 1997. Dana then joined Coca-Cola Romania SRL in 1999 as a Brand Manager and later became the Group Brand Manager for the Adriatic & Balkan Business Unit. In 2013, they started their own marketing consulting business before joining Vel Pitar in 2017 as the Strategic Marketing Director, overseeing the marketing department and leading strategic planning and communication for the company's brands.

Dana Ichim attended Academia de Studii Economice din București from 1990 to 1995, where they obtained a degree in Marketing. Dana'sfield of study was also focused on Marketing.