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Taina Kivistö-Valta is a seasoned marketing professional with extensive experience in project management and digital marketing. Currently serving as Manager of Marketing Projects at Veho Group since January 2022, Taina is responsible for overseeing marketing communications projects, developing retail digital channels, and ensuring compliance with legal and accessibility standards. Previously at Veho Oy Ab, Taina held the role of Marketing Manager for Vaihtoplus, where participation in the management team involved budget management and campaign execution. Taina's career includes significant roles in Sixt Finland as Marketing and Development Manager, where foundational marketing strategies were established, and operations management in the hospitality sector at Club Concierge. Taina holds a Bachelor's degree in Hospitality Administration from Haaga-Helia University and has pursued additional studies in media business and concept design.