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Shasta Haddad has worked in the field of strategic initiatives for over two decades. Shasta began their career in 2000 as the Vice President of Strategic Initiatives at the Cincinnati USA Regional Chamber. In this role, they were a member of the Strategic Leadership team and was responsible for developing organization-wide and group scorecards. Shasta also worked with senior leadership on key organizational and membership projects. In addition, they were the Vice President of Human Resources, Membership and Marketing. In 2018, they joined Veelo Technologies as the Director of People and Strategic Initiatives.

Shasta Haddad completed their Bachelor of Science in Business Administration (BSBA) from Xavier University - Williams College of Business in 1995, majoring in Finance and Human Resources. Shasta then went on to obtain their Master of Business Administration (MBA) from Xavier University in 2000.