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Abhay Singh is an experienced marketing professional with a strong background in performance marketing, currently serving as a Performance Marketing Manager at Vedantu since January 2022, where responsibilities include managing performance marketing campaigns and a yearly budget of approximately 70Cr. Prior to this role, Abhay held positions such as Senior Performance Marketing Manager at Pitstop, overseeing Google UAC, Search, and Facebook campaigns, and Performance Marketing Manager for Southeast Asia at CarDekho. With earlier experience as a Digital Marketing Manager at FabHotels and a Digital Marketing Associate at GuestHouser, Abhay has developed a comprehensive skill set in digital marketing strategies, campaign optimization, and budget management. Abhay began a career in software engineering at SRV Web Solution Pvt ltd before transitioning to marketing. Abhay holds a Bachelor of Technology in Information Technology from Dr. A.P.J. Abdul Kalam Technical University and is currently pursuing an MBA in Marketing Management from IU International University of Applied Sciences.