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Jinal Merchant is a seasoned marketing communications professional with extensive experience across various roles in branding and client servicing. Currently serving as the Marketing Communications Lead at Vedam Design since April 2018, Jinal provides independent consulting services and conducts in-depth research into industries and market trends. Prior experience includes a tenure as Sr. Brand Executive at Richfeel Health & Beauty Pvt Ltd., where responsibilities encompassed brand strategy implementation and brand activation, and as Sr. Client Servicing Executive at Nac Online, focusing on client relations and market communications. Jinal began a career as a Sr. Marketing Executive at Negi Sign Systems & Supplies Co., and holds Bachelor's degrees in Public Relations, Advertising, Applied Communication, and Mass Communication from Sir Vithaldas Thackersey College of Home Science and SVT College.