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Kristina Friar is an experienced marketing and communications professional with a diverse background across various organizations. Currently serving as the Strategy and Marketing Manager at VCU Health since 2019, Kristina develops and implements strategic marketing initiatives. Prior to this role, Kristina worked at Richmond Retirement System from 2011 to 2019, leading marketing and public relations initiatives for the $490M system. Kristina's experience also includes serving as a Field-Based Administrative Fellow at Cambodian Childrenā€™s Fund, managing marketing and public relations, and as Communications Manager at the Virginia Early Childhood Foundation, overseeing a small staff and budget. Earlier positions include Marketing Assistant at Pace Global Energy Services and Consultant at the Virginia Council on Economic Education. Kristina holds a Master of Business Administration from Virginia Commonwealth University and a Bachelor's Degree from William & Mary.