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Kara Rafferty is an experienced media buying professional with a strong background at VaynerMedia, where roles included Director and Associate Director of Paid Media from February 2016 to the present. Kara has worked across various business verticals, including Entertainment, CPG, B2B, and QSR, and is skilled in executing and optimizing media spends on platforms such as Facebook, Twitter, and YouTube. Prior to VaynerMedia, Kara served as an AutoCAD Drafter at WhiteINK LLC, focusing on project budgets, client relations, and drafting plans for residential and commercial projects. Additional experience includes positions as an Office Assistant at UCC and an intern at TS Fitness. Educational credentials encompass a Bachelor's Degree in Technology Management from Stevens Institute of Technology and a certificate in Real Estate Development from NYU School of Professional Studies.