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Lawrence Merritt is a seasoned entrepreneur and executive with extensive experience in the tech and marketing sectors. As Co-Founder and CEO of VavaCars since June 2018, Merritt aims to transform the car dealership experience globally. Previous roles include Startup Business Development Leader for Amazon Web Services, Co-Founder and CEO of Tagsmart, and Mentor at Seedcamp. Merritt also served as Managing Director for PhotoBox, where successful building efforts led to the company's sale. Early career highlights include significant positions at Yahoo and Expedia Group, where Merritt contributed to digital marketing and online business development, and leadership in the launch of ZDNET in Europe while at ZDNET & Ziff-Davis.