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Anna Rechtern is an experienced communications manager with a strong background in social media and public relations. Currently serving as Kommunikations-Managerin at VAUDE since April 2019, Anna oversees social media strategies and podcast initiatives. Prior experience includes a role as PR-Managerin for the Bayerische Landtagswahl, where Anna focused on press and public relations for local politics, emphasizing environmental protection and sustainable production. Previous positions include working in editorial roles at ServusTV and Nordbayern.de, where Anna developed content, managed live broadcasts, and applied journalistic techniques. Anna's educational background includes a Bachelor’s degree in Ressortjournalismus from Hochschule Ansbach - University of Applied Sciences, completed in 2019.