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Alberto Polo Zamora is an experienced marketing professional serving as CEO and CMO at VAS Cycling Boutique since March 2022, where innovative and strategic leadership is applied to national cycling marketing operations. Alberto also held the position of CMO & Cycling Holiday Dreamer at Cycling Friendly, focusing on digital marketing for biking and triathlete travel experiences. Previous roles include Project Manager at ómibu and founding Director of Sapiens Human Runner. Alberto's extensive marketing background features experience in communication strategies, web design, SEO, and content management from various companies including La Paloma Cerámicas and MAFERO ELECTRONICS. Academic qualifications include a Master's in Digital Marketing and E-Commerce from EAE Business School.