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Minna Laine is an accomplished marketing professional with a diverse background in digital and omnichannel retail. Currently serving as the Head of Marketing at Varuste.net since April 2024, Laine previously held the position of Omnichannel Business Development Lead at Stockmann, where responsibilities included enhancing the digital retail experience and leading the ecommerce leadership team. Earlier roles include overseeing marketing and ecommerce at Vallila Interior, managing global online merchandising at Reima, and developing digital marketing strategies during Reima's transformation into a premium brand. Laine's career began at Stockmann and Filippa K, progressing through various roles in retail and customer service. Educational qualifications include ongoing studies for a Bachelor of Business Administration in Digital Marketing and several advanced degrees related to business and marketing.