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Jouni Ojaniemi is a seasoned executive with extensive experience in leadership roles across various sectors. Currently serving as both CEO and Deputy Managing Director at Varuste.net since February 2021, Jouni has previously held significant positions including Partner at Momentous-Cresco Oy and Senior Consultant at Friisberg & Partners International. Prior professional milestones include leading sales, marketing, and customer service at Aurinkomatkat Oy and TUI, where Jouni focused on transforming sales strategies towards online platforms. Jouni's career began at Song Networks Oy and TDC Oy Finland, progressing through sales management roles before advancing into consultancy and executive positions.