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Christine Matla is an experienced marketing professional with a robust background in demand generation and global marketing strategy. Currently serving as Senior Vice President of Marketing at Varicent since March 2022, Christine has held various senior roles at notable companies including Ceridian and OpenText. At IBM, key contributions included leading global demand programs and managing digital and social marketing initiatives. Christine's career began in the early 2000s at FloNetwork and has progressed through leadership positions across diverse organizations. Christine holds a Bachelor of Commerce degree in Business Management with a focus on Marketing from Ryerson University.