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Sam Barry has a diverse background in sales, marketing, and management. They currently hold the position of Regional Sales Director at Vari, where they have successfully tripled revenue and led the field sales organization in Atlanta. Prior to that, they served as the Vice President of Sales + Marketing at Snowsound USA, where they worked closely with sales and marketing directors and independent rep groups. They also have experience as the owner of Innovatude, a boutique marketing firm specializing in B2B marketing. Sam has held various leadership roles throughout their career, including Director of A+D Markets at Kimball, Director of Retail Marketing at Shaw Industries, and Principal at Gensler. They have achieved significant accomplishments in each role, such as doubling revenue and increasing headcount. Before transitioning to the business world, Sam worked as the managing editor of Architecture Magazine, where they oversaw the production process and managed the magazine's relocation.

Sam Barry attended Syracuse University from 1988 to 1992, where they earned a Bachelor of Arts degree in Philosophy. Sam later pursued further education at the University of Massachusetts Amherst, obtaining a Master of Arts degree in Philosophy.