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Doug Diefenthaler has a range of experience in the wine industry. Doug co-founded Vara Wines in 2014 and served as the Executive Vice President. In 2015, they became the Executive Vice President at Native Grown and Vara Winery & Distillery. Doug also co-founded Native Grown in 2014, where they were the Managing Director of Wines. Prior to these roles, they co-founded Whole World Wines in 2009 and served as President until 2015. Additionally, Doug Diefenthaler has a long history in the industry, founding the New Mexico Wine Patrol in 1989 and serving as its President until 2005.

Doug Diefenthaler attended The Ohio State University. However, no specific details about the start or end year, degree obtained, or field of study are available.