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Anna Higgins is a seasoned marketing leader with extensive experience in customer acquisition and brand management across various financial institutions. Currently serving as Head of Customer Marketing at Vanquis Bank, Anna previously held senior positions at John Lewis & Partners and Yorkshire Building Society Group, where strategic planning for customer acquisition and management of significant marketing budgets were paramount. Earlier experience includes roles at HSBC, Prego, and The JDA Group Limited, where Anna demonstrated expertise in direct marketing and brand communications for notable clients. Anna's educational background includes multiple Mini MBAs in Marketing and Brand Management, along with a BA Hons in English Literature, History, and Psychology from the University of Leicester.