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Zuzanna S. is a seasoned professional in brand marketing insights and analytics, currently serving as the Global Brand Marketing Insights & Analytics Manager at Red Bull since November 2019. Responsibilities include delivering actionable insights through data analytics and market research, supporting strategic decision-making for global stakeholders, and ensuring long-term business planning. Previously, Zuzanna held roles such as Web Analyst at Empik Group and Senior Analytic Consultant at NielsenIQ, where responsibilities encompassed marketing research and product development evaluation. Zuzanna's educational background includes dual master's degrees in Business Management and Economics from the University of Warsaw and Univerza v Mariboru, complemented by a bachelor's degree in Business Management from the University of Warsaw.