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Rocío Goitia Herraiz has a diverse work experience spanning various roles and companies. From February 2023, they worked as an SEO at Vamos. Prior to that, from March 2020 to February 2023, they were involved in corporate communications at El pez luna. Rocío also worked as a secretary and administrator at EL PEZ LUNA SL from September 2019 to February 2023. Rocío gained experience as a redactor at Málaga es Cool from November 2014 to February 2023. Additionally, they served as a specialist in web positioning at BrainsPro: Enseña online from October 2022 to January 2023. Moreover, Rocío worked as a receptionist at Munich Re (Group) from February 2019 to May 2019, and as a tourist information officer at Adecco from January 2018 to February 2019. Rocío had internship positions as a social media intern at Agencia Fly Me To The Moon from October 2017 to January 2018, as well as at Editorial Palabra from May 2017 to September 2017. Finally, they worked as a writer and editor at Hacer Familia from May 2017 to September 2017.

Rocío Goitia Herraiz's education history begins in 2011 when they enrolled at the Universidad de Málaga. Rocío pursued a Bachelor's degree in History of Art, specializing in art history, art criticism, and the conservation of artistic heritage. Rocío successfully completed their studies in 2015.

In 2016, Rocío furthered their educational journey by enrolling at the Universidad CEU San Pablo. Rocío pursued a Master's degree in Cultural Journalism, with a focus on cultural reporting and analysis. Rocío completed their Master's program in 2017.

Rocío's commitment to continuous learning is evident in their recent educational pursuit. In 2022, they embarked on a program at Windup Smart Training where they will obtain an Expert degree in Technical SEO. This program's focus is on digital communication and multimedia content. Rocío is expected to complete this specialization in 2023.