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Fedrik Matthys is a seasoned marketing professional with extensive experience in regional marketing across various European territories. Currently serving as the Regional Marketing Specialist for NorthWest Europe at Valvoline Global Operations since February 2021, Fedrik oversees marketing efforts in regions including Benelux, France, Scandinavia, the Baltics, and DACH. Prior to this role, Fedrik worked at Doyen from May 2013 to February 2021, where responsibilities included serving as Marketing & Concept Manager for Doyen Auto Corporate in the Benelux and France. Earlier career experience includes positions at Sony Electronics, where roles spanned from Product Manager for the Benelux region to Graduate Customer Marketing. Fedrik holds a Post Master in Marketing Management from Vlerick Business School and a Master's degree in Handelswetenschappen from HUB-EHSAL.