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Sriker Reddy is a seasoned professional with extensive experience in sales and marketing within the technology and electronics sectors. Currently serving as Managing Director and Chief Representative Officer for the Valuence Group in the Middle East and Africa since April 2021, Sriker previously held various senior leadership roles at Sony Electronics from May 2008 to March 2021. Notable positions include Senior Manager for Mobile Audio Marketing, Area Head for East Africa, and Country Manager for Kenya, Ethiopia, and North Sudan. Throughout the tenure at Sony Middle East & Africa, Sriker successfully drove significant sales achievements, managed extensive marketing operations, and played a pivotal role in launching new product categories. Sriker holds an MBA in Marketing from the Institute of Management Technology in Dubai.