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James Berry is currently the Managing Director, Commercial at Valuedynamx since September 2021. Prior to this role, James held the position of Commercial Director at Collinson, where James also served as the Head of Loyalty Commerce. With extensive experience in performance marketing, affiliate marketing, and digital marketing, James has showcased their expertise in delivering optimal performance for various companies such as Core8, Vivid Lime, and The Collinson Group. James holds a Bachelor of Arts (BA) in Business Studies from the University of Derby.