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Natalia Załęcka is the Chief Business Officer at Value Media since March 2024, previously serving as Brand Director for eobuwie at MODIVO SA from May 2022 to April 2023. Prior experience includes leading marketing transformation at Deloitte Digital from May 2020 to May 2022, and holding the role of Executive Director for Digital Channels and Marketing at Getin Noble Bank S.A. from March 2011 to April 2020, where significant contributions were made to digital transformation and customer-centric service development. Early in the career at DDB Warsaw, Natalia progressed from Junior Strategic Planner to Strategic Group Head, focusing on strategic vision and creative implementation. Natalia holds a Master's degree in Marketing Management from Wroclaw University of Economics and Business, completed between 1999 and 2004.