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John Ikudaisi is a seasoned entrepreneur and executive with extensive experience in health technology and digital marketing. As the Founder and CEO of Expy Health since May 2018, John has developed a platform dedicated to musculoskeletal recovery through virtual care. In addition, John serves as Co-Founder and Chief Strategy Officer at Simply Branded, a digital marketing agency established to deliver sustainable growth strategies for businesses. John's advisory role at Value Based Care Advisory emphasizes innovation in value-based healthcare. Previous positions include roles as Fractional CMO at GreenVault, Digital Marketing & Growth Specialist at Vitrue Health, and Head of Growth at 360° Corporate Wellness. John co-founded RepWatch to enhance physical therapy recovery through technology and has experience in private wealth management and community outreach. Educational background includes studies at the University of Oxford and California Lutheran University, complemented by an International Baccalaureate from St Francis Xavier Sixth Form College.