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Paula Backman is a Senior Copywriter at Valtech RADON since August 2022, previously serving as a Creative Copywriter at Animal from April 2016 to August 2022, where notable clients included Carlsberg, Svensk Fastighetsförmedling, and Reebok. Paula began the career as a Creative Trainee at TEDxStockholm, focusing on event and communications from March 2016 to February 2018, and also gained experience as a Strategy Intern at WDO in 2014. Educational qualifications include a BSc in Human Geography & Business Intelligence from Stockholm University, with studies at Université Sorbonne Paris Nord, Forsbergs Skola, Södertörn University, and Berghs School of Communication.