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Fernando Cruz Cueto has a diverse work experience in the paint and coatings industry. Fernando currently works at Sherwin-Williams as the Sales Director for the Mexico Coil Division. Prior to that, they worked at Valspar as the Business Director for General Industrial and also held roles as the Sales Manager for COIL and in Sales & Technical Service. Fernando has also worked at SHERWIN-WILLIAMS PROTECTIVE & MARINE COATINGS as the Sales Director for Mexico PMD. Additionally, they have experience at BASF Pinturas SA de CV as the Technical Service Leader and R&D Lab Leader.

Fernando Cruz Cueto pursued their education with a chronological progression of academic endeavors. In the period from 1990 to 1995, they attended the Escuela Superior de Ingenieria Quimica e Industrias Extractivas, where they obtained a degree in Ingeniero Quimico Industrial, specializing in Industria en General. Following this, from 2006 to 2007, they enrolled in EGADE, during which they were pursuing an MBA. Finally, in 2013, they joined El Instituto Panamericano de Alta Dirección de Empresa (IPADE) to participate in the D-1 Program. However, the specific field of study for this program is not provided.