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Jesslyn Teo is a seasoned professional in digital merchandising and retail management with extensive experience in the industry. Currently serving as the Digital Merchandising Manager at Valiram since June 2018, Jesslyn is responsible for overseeing the website's performance, reporting on key metrics, and developing content plans that align with regional promotions. Previous roles include Senior Merchandiser at Astro and TV Merchandiser at AEON CO. M BHD., where responsibilities encompassed creating yearly budget plans, conducting market surveys, and presenting new product concepts. Early career experience includes a position as a Merchandiser at V'LI CORPORATION SDN BHD, where Jesslyn managed client interactions and collaborated with manufacturers in China. Jesslyn holds a Bachelor's degree in International Clothing Technology and Design from The Manchester Metropolitan University, completed in 2010.