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Carlota Groot has a diverse work experience in various marketing roles. Carlota is currently working as a Channel Marketing Manager at Validated ID, where they are responsible for providing legal certainty to the identification of individuals through electronic signature and decentralized identity services. Prior to that, they worked as a Digital Marketing Specialist at Scorp, a mobile application development agency, and as a Digital Growth Marketing Manager at Response Digital Growth Agency, where they helped global brands grow sustainably through digital growth strategies. Before transitioning into marketing, Carlota worked as a Sales Executive at Kian Ann Engineering Ltd. and as a Sales Marketing Analyst at Changi Airport Group. Carlota also held the position of Marketing Manager at Qlik, where they planned and executed digital marketing campaigns and managed social media presence. Overall, Carlota Groot has developed a strong marketing expertise and a track record of driving growth for companies in various industries.

Carlota Groot completed their Bachelor's degree in International Business from Universitat Pompeu Fabra between 2005 and 2009. Carlota then pursued a Master of Science (MSc) degree in Marketing and Consumer Insight from Nanyang Technological University Singapore's Nanyang Business School from 2013 to 2014.