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Ana Briz Vayá is a seasoned marketing professional with extensive experience in digital marketing and fan engagement, currently serving as Fan & Business Intelligence at Valencia CF since July 2022. Ana's role focuses on enhancing digital and fan experiences to align with LaLiga Impulso's objectives, while also overseeing digital performance and promotional activities. Concurrently, Ana holds academic positions as a Guest Lecturer at Universidad Europea and a Professor at European Sport Business School, teaching courses on digital marketing and sports data analytics. Previous roles include Regional Marketing Specialist at Getir, Corporate Marketing Specialist at Kaleidoscope, Co-Founder of Wotelea, and International Trade Advisor at Oficina Económica y Comercial de España en Sofía. Ana's educational background includes a Bachelor's Degree in Business Administration and Management from the University of Valencia and various specialized programs in digital marketing, neuromarketing, and generative AI applications in marketing.