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Scott Baldwin currently serves as the VP of Brand Marketing at Vail Resorts, overseeing four key teams focused on resort marketing, creative services, guest insights, and strategic partnerships, with a primary responsibility for increasing resort visitation and lift ticket revenue. Prior to this role, Scott Baldwin held various positions at General Mills from 2003 to 2020, including leadership over a $1 billion grain snacks portfolio and a $1.2 billion cereal portfolio, as well as marketing director for the Asia, Middle East, and Africa region, where significant sales and profit growth was achieved. Earlier career experiences include roles at American Management Systems as a business analyst and a strong marketing foundation with notable achievements across key brands like Nature Valley and Häagen-Dazs. Education credentials include an MBA in General Management and Marketing from Harvard Business School and a BA in English from Brigham Young University.