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Jessica Zukin Sheahen is an accomplished marketing professional with extensive experience in the resort and consumer goods industries. Currently serving as Senior Director of Resort Marketing at Vail Resorts since March 2020, Jessica has been responsible for brand strategy, revenue accountability, and the enhancement of guest experiences across multiple locations. Previously, Jessica held various leadership roles at Otter Products and The Integer Group, focusing on brand and product marketing, customer marketing, and shopper marketing for high-profile clients like Proctor & Gamble. Jessica started their career as a Marketing Event Coordinator and holds a BA in Public Relations/Technical Journalism from Colorado State University.