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Samuel Rueff is currently a Global Head of Media at Vacheron Constantin. Samuel has also been an Advisory Board Member at Adfidence and Relo Metrics. Previously, Samuel held positions such as Global Media Director at Bayer, Global Category Media Director at GSK, and Global Media Lead at Cereal Partners Worldwide. Rueff has a wealth of experience in media strategy, planning, and implementation, as well as expertise in digital media, programmatic media, and communications. Samuel has a strong background in driving business impact and ROI through strategic media partnerships and collaborations. Rueff has also completed various executive education programs and holds a Master's degree in International Management.