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Nicole Prentice Williams is a seasoned professional with extensive experience in business development and production across multiple industries. Currently serving as Senior Business Development Executive at Vacasa since January 2020, Nicole focuses on the luxury vacation rental sector. Previously, Nicole held the position of Head of Business Development at Hostfully, where efforts concentrated on providing SaaS solutions for the hospitality industry. As President of Prentice Williams Media, Nicole worked with notable clients such as Disney and ZTE. Additional roles include Supervising Producer at Current TV and Viacom, as well as Senior Producer at Fox Broadcasting Company, where significant ratings improvements were achieved. Nicole's early career involved production roles at CBS Corporation and MSNBC, alongside a background in breaking news reporting at KESQ. Nicole holds a BA in International Studies & Business Communications from Pepperdine University and a MA in Broadcast Journalism-Public Policy from American University.