Thais Leiroz is an experienced marketing professional with a robust background in brand management and strategic marketing across Latin America. Currently serving as the Head of Business for Kipling in Central and South America at VF Corporation since 2014, Thais has previously held significant roles such as Regional Marketing & Product Director at Crocs Brasil and Brand Manager at Marcas Internacionais for P&G. Thais has demonstrated expertise in building and managing brands through effective marketing strategies, integrated programs, visual merchandising, and market research. The educational background includes a Post Graduation in Psychology from PontifÃcia Universidade Católica do Rio Grande do Sul and an MBA in Marketing from FGV - Fundação Getulio Vargas, complemented by additional qualifications in Marketing and Business Administration.
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