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Meryem Benkirane is currently the Country Business Manager at Confidential, where Meryem is leading the launch of a lifestyle application for digital finance. Prior to this role, Meryem has extensive experience as a Country Business Manager at V-Count, a global visitor analytics suite company. Their background also includes roles such as Customer Success Manager, Sales Marketing Manager, Business Development Manager, and Partnership Manager. Meryem holds a Bachelor of Business Administration from the University of Belgrade.