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Cailley Hammel is a seasoned communications professional with extensive experience in social media strategy and editorial leadership. Currently serving as a Social Media & Storytelling Strategist at UW Credit Union since February 2020, Cailley oversees organic social media initiatives while managing an editorial calendar and fostering employee advocacy. Prior roles include Managing Editor at AQUA Magazine, where Cailley wrote features and managed social media platforms, and Associate Editor at behindthechair.com, where Cailley significantly increased social media following. Cailley has also contributed to various publications including Isthmus, Madison Magazine, The Badger Herald, and Reader's Digest, showcasing a robust background in journalism and content creation. Cailley holds a Joint Bachelor's Degree in Journalism and Communication Arts from the University of Wisconsin-Madison.