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Julieta Fernández Escobar is a seasoned UX/UI Web Design Specialist currently working at UVirtual since December 2023, and holds the position of Directora Creativa at DANDY since April 2020, where responsibilities include developing creative strategies for digital media and overseeing graphic design, UX, branding, and social media initiatives. With a robust freelance background in graphic and web design since 2013, Julieta is also a co-founder of PIOLA Estudio. Previous experience includes project coordination and graphic design roles at Mercado Libre, as well as various graphic design positions at Casa Kiev, Loup Agencia, and Milepunti, specializing in branding and packaging. Julieta holds a degree in Advertising and Art Direction from Universidad del Salvador and has pursued additional studies in growth marketing and graphic design from several institutions.