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Ilari Hyyrynen is a seasoned professional with a wealth of experience in various leadership roles in the paint and coatings industry. Currently, Ilari is the Managing Director at Uula Color Oy and the Owner of Siirinne Oy. Prior to these roles, Ilari served as a Board Member at Nor-Maali and held positions such as Export Director at Vitabalans Oy and Managing Director at Sibylla Rus LLC. Ilari was also an Executive Vice President at Atria Plc and held the position of Managing Director at OOO Tikkurila in Russia. Ilari has a strong educational background from LUT University.