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Matt Bennett is a seasoned marketing analytics professional, currently serving as a Senior Marketing Analyst at On the Beach since December 2023, where collaboration with the Data & Analytics team enhances marketing analytics and business insights. Previously, Matt led Marketing Analytics & Growth at Utopia Music, focusing on growth strategies and business intelligence. Experience also includes pivotal roles at Open.Partners as Organic Search Lead, where Matt established a successful SEO team, and at Brood Media, the first business venture after a decade in the SEO/media industry. Further background features leadership roles at Wavemaker, including Head of SEO and SEO Account Director, and earlier positions at Piranha Digital and SQ Digital, contributing to extensive expertise in SEO and digital marketing. Matt holds a National Diploma and HND in Music Technology from the University of Central Lancashire and Leeds Beckett University, respectively, following foundational education at Lancaster Royal Grammar School.