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Pratibha Singh is an experienced professional with a strong background in market insights and research. Currently serving as Senior Manager of Market Insights at US Pharmacopeia since January 2019, Pratibha specializes in leveraging marketing research to inform strategic organizational decisions. Prior to this role, Pratibha worked at Optimal Strategix Group, Inc. from March 2015 to December 2018, progressing through various positions to Sr. Associate. Earlier experiences include serving as a Senior Research Associate at R.S Market Research Solutions Pvt Ltd and a Summer Intern at Knowlarity Communications. Pratibha holds a Post Graduate Diploma in Business Management with a focus on Marketing from Jagan Institute Of Management Studies and a Bachelor's Degree in Computer Software Engineering from Mahatma Gandhi Missions College of Engineering and Technology.