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Laurent CROCHET currently serves as Directeur général for the French subsidiary of USM Systèmes d'aménagement, where responsibilities include overseeing commercial, marketing, administrative, HR, and financial strategies, achieving a doubling of revenue from 2013 to 2021. Previous roles include Directeur commercial et marketing for CINNA at Ligne Roset, focusing on brand revitalization and marketing strategies, and various commercial and marketing positions at Renault, including a two-year assignment at Nissan in Tokyo, where Laurent managed corporate sales methods. Other experiences include managing CRM initiatives at Mercedes-Benz France and serving as an aide to the Admiral in the French Navy. Laurent holds an Advanced Master's degree in Marketing Management from ESSEC Business School and a Master's degree from ESSCA.