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James Napier has over 30 years of experience in the hospitality industry. James began their career in 1990 as an Exhibitions Manager at Utell. James then moved to ITE Group Plc in 1996 as an Exhibition Director. In 2001, they joined Montgomery Exhibitions as Director of Business Development and was responsible for launching new exhibitions in emerging markets. From 2003 to 2014, they worked at both Informhotel and Epoque Hotels, where they held the roles of Director and Director UK and Northern Europe, respectively. In 2014, they joined The Guestbook as Director of Sales. Most recently, in 2020, they became the Area Sales Manager at Userguest.

James Napier studied Business with a focus in Marketing and French at Bristol Polytechnic from 1986 to 1988, and then obtained an HND International Marketing with a focus in Marketing from Bristol Polytechnic in 1988.