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Alejandro Chirinos has a strong background in digital marketing with a focus on data analysis, market research, and content development. Alejandro started their career as a Digital Marketing Intern at Angry Ventures in 2017. Later that year, they worked as a Marketing and Internationalization Intern at Adclick, SA, where they created a comprehensive market research report for a Latin American country. In 2018, Alejandro joined Userful as a Digital Marketing Specialist, where they analyzed visitor and search data, developed content and marketing copy, and used engagement data to inform business decisions and digital marketing strategy. Alejandro then progressed to become a Demand Generation Marketing Manager, responsible for generating leads and driving revenue growth. Currently, Alejandro holds the position of Marketing Director at Userful, where they lead the marketing department and oversees all marketing initiatives.

Alejandro Chirinos attended Haskayne School of Business from 2011 to 2016 and earned a Bachelor of Commerce (B.Com.) degree with a focus in Marketing. In 2014, they participated in an international exchange program at Edith Cowan University, where they studied Creative Advertising. Additionally, they have obtained several certifications in project management and digital transformation through Coursera, with the most recent certifications obtained in 2022 and 2021.