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Anna Keysberg is an Event Marketing Specialist at Usercentrics since July 2021, contributing to the Acquisition and Conversion team by developing effective online and in-person event marketing strategies to drive demand generation. Responsibilities include managing the Event Marketing funnel, optimizing email engagement through ongoing A/B testing, and analyzing industry trends to enhance marketing automation. Previous roles include Website Content Manager at Usercentrics, where effective website optimization and conversion-driven content creation were key responsibilities, and a Working Student in Marketing at EVERNINE GROUP, focusing on content optimization and social media management. Anna has also served as an Online Marketing Manager for Tirol and held positions in customer relations and skiing instruction. Academic qualifications include a Bachelor’s degree in Marketing & Communication Management from FH Kufstein Tirol, along with a diploma in Tourism Management from Tourismuskolleg Innsbruck.