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Heidi Chico has extensive work experience in the vending and self-service industry. Heidi started their career in 1988 as the Chief Executive Officer of The Wittern Group, where they led initiatives such as the development of open connectivity solutions and hardware regulation compliance projects. In 2002, they became the Managing Member of National Vending, overseeing all aspects of the vending program. Heidi also holds the role of Shareholder at Legacy Materials, LLC since 2019.

Furthermore, Chico has held various leadership positions in several companies related to vending and self-service, including Vending.com, USelectIt, Intelligent Dispensing Solutions (IDS), eVending, and Selectivend, Inc, all beginning in 1988 and continuing presently.

In addition to their company roles, Chico is a Member of the Board of Directors at Des Moines Cold Storage Co from 2022. Heidi also served as a Member of the Board of Directors at the National Automatic Merchandising Association from 2006 to 2022.

Heidi Chico received a BS Degree in Communications from Iowa State University, where they studied from 1983 to 1988. In addition, they hold certifications including NAMA Certified Executive (NCE) from the National Automatic Merchandising Association and Women Business Enterprise (WBE) from the Women's Business Enterprise National Council (WBENC).